How the new iPad Mini could reshape tablet ads
SUMMARY: Digital publishers are contemplating whether the form of Apple's new iPad Mini should determine the function of ads designed for it. Ads designed for the larger iPad tended toward "magazine-style, whole-screen takeovers and ads that drive people to e-commerce experiences made for browsing," writes Jason Del Rey. The new, more portable version may favor ads that target users on the move, much like campaigns for smartphones.
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